Swedish Pop Culture 2012 - Bengt Frithiofsson

 

Sometimes I wonder what it would be like to get paid to drink. What if you went to work every day knowing your liver would take a small beating but that you would have a great time no matter what? That must be what life is like for Bengt Frithiofsson, a wine taster that has worked his way up from the local paper to one of Sweden’s largest TV-networks, appearing on our equivalence of the Today Show. His accent and persona make him ripe for imitation and that happens – a lot. It doesn’t help that he sometimes appears to be drunk on TV, slurring his words and forgetting to tell the viewers the names of the wines he is reviewing. Perhaps it is because he knows what we all think, deep inside – nobody cares about wine recommendations on TV