Swedish Pop Culture 2012 - Bag in Box

It is either a bestial version of an ancient tradition, the best thing to have happened to Swedes interested in wine culture or the one product that will finally turn the entire population into alcoholics. I am talking about the bag-in-box. In the US the selection is horrible, but in Sweden you can actually get some decent wines in a bag-in-box. That means that even snobs can feel good about putting it on their tables. It also means that it is solely responsible (according to some) for the increase in wine drinking, since it is so easy to drink one, two, three or four bottles in one sitting. I am having a hard time understanding that reasoning, since the size of a bottle is arbitrary to begin with (it doesn’t make sense in ounces or centiliters) but perhaps I just don’t get it. Either way this wine transportation method did encourage some young gentlemen to create the smash hit “Bag in da box”. Also, the bag inside the box (aka the bladder pack) can also be used as a sleeping aide and is known in some circles as “the alcoholic’s pillow”. Try it out sometime